Your Home Isn't Getting Showings. Here's What That Really Means Right Now.

This week I was in a group chat with other local agents, and the conversation was one I've been hearing a lot lately: "Is anyone else seeing almost no showings?" One agent said she hadn't had a showing on her listings in weeks. Another said showings were picking up on most of hers — except the one she really needed to sell.

That's the reality across Durant and Bryan County right now. Showing activity is slow. If your home is on the market and the phone isn't ringing, you're not the exception. You're the norm.

What that doesn't mean

It doesn't mean your realtor isn't doing their job.

If your agent is marketing your home, communicating with you, and doing the work, a quiet showing calendar is a market problem, not a people problem. The best thing you can do is talk to your agent. 

• Ask what's happening.
• Ask what the feedback is.
• Ask what they'd recommend.

Don't sit and wonder — have the conversation.

The math that matters

Here's what the market actually looks like right now — not in theory, in our own backyard. I pulled the MLS numbers for single-family homes in Durant, Kingston, Madill, Calera, and Colbert over the last three months:

Across all five towns, there are 316 single-family homes for sale right now, and about 47 of them sell in a typical month. That's roughly one in seven. Or put it the way I said it before: picture ten homes a lot like yours, all on the market. In a month like this, one or two of them sell — and the rest are still sitting there next month. In Kingston it's closer to one in ten. In Durant it's about two in ten.

And here's the part that should get your attention: even the homes that do sell took a while to get there — a median of about four months on the market. So this isn't just about whether your home sells. It's about whether it sells before the months start stacking up.

The question isn't whether the market is slow — it is. The question is how you make sure yours is one of the one or two.

There are two things that decide it.

1. Price

There's more inventory than buyers right now, and buyers have choices. When they scroll through listings, they compare. If your price sits above the homes around you, most buyers never even click. In a market like this, overpriced equals overlooked. It's not that your home isn't good enough — it's that buyers never got far enough to find out.

2. Presentation

If the pictures don't make someone want to come see your home, they won't. That means cleaning up, fixing the small things you've been meaning to get to, and getting fresh photos that show your home at its best. First impressions happen on a phone screen now, before anyone ever drives by.

What about marketing?

There are creative things we can do on the marketing side, and we should. But marketing can't fix those two barriers. If the price is too high or the home doesn't present well online, you can sit for months and never make it into those top couple of slots.

So what do you do about it?

This isn't a doom-and-gloom message. It's a straight one. This is a challenging market — and if you really want to sell, if you really need to sell, there are strategic things you can do about it. As your agent, all I can do is make the recommendations. You make the decisions. But together, we can put your home in the best possible position to be one of the ones that sells.

If your home is on the market and you're wondering what's going on, call your agent. Have the conversation. 

And if there is anything we can ever do to serve you, we'd be glad to help.